Wednesday, May 24, 2006

First Stitches

Santa Claus makes toys in his atelier. Lauren makes wedding dresses in hers.


-- Tempting start, to clue people in to what an atelier is (a designer's workshop). But how much is Santa going to figure in the rest of the story? Let's see: Santa works in a white season; wedding dresses are typically white. Santa brings joy; so does Lauren. Santa works all year long toward a single, special day; Lauren works with a client 3 to 6 months to pull off a creation for the bride's special day. Santa has elves; Lauren hires her mother and is trying to set up a stable of women who can do the handwork needed for the dresses.

-- And how key to the story is the word "atelier" anyway? It surprised me on her business card, but it's standard jargon for dress designers and interior designers. They don't have offices; they have atelier. (Always sounds a lot like "chandelier" and "hotelier" to me, but what the heck.)

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